B E A U T Y | L U X U R Y G O O D S 1 — lynn baik

Paco rabanne

/ RETAil /

Created visual merchandising for the

launch of the fashion brand’s new

perfume Invictus at Macy’s New York and

Sephora as well as merchandising guidelines

for the product launches of the luxury

brand’s newest perfumes.

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PUIG

/ POS /

Responsible for the brand’s localisation

strategy in the USA which included POS designs,

ads, merchandising and digital assets.

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